Description

Edunovice Enterprise proudly offers a comprehensive Digital Marketing course designed for beginners and professionals who want to enhance their online presence. This 12-hour class provides practical, hands-on training focused on building and optimizing websites to ensure they are visible and competitive in today’s digital landscape. Participants will learn key strategies such as creating landing pages, optimizing WordPress and HTML websites, SEO techniques, and leveraging tools like Facebook, TikTok, and Google Tag Manager. By the end of the course, students will have the skills to set up, optimize, and promote websites effectively to reach the right audience.

1. Creation of Landing Page

• Importance of landing pages in digital marketing: Learn why landing pages are crucial for lead generation, conversions, and online campaigns.
• Tools: WordPress, HTML, Webflow, Elementor, Unbounce
• Hands-on: Build a high-converting landing page tailored to your brand and goals.
• A/B Testing: Learn how to perform split testing and track conversions effectively.

2. Optimising WordPress Website

• WordPress performance basics (themes, plugins, caching)
• Image optimization, lazy loading, and CDN integration
• Security hardening and backups
• Speed & SEO plugin setup (RankMath, Yoast, WP Rocket, LiteSpeed)

3. Optimising HTML Website using ChatGPT

• Using ChatGPT for content rewriting & SEO meta tags
• Auto-generating alt text, schema markup, and keywords
• Improving HTML structure for speed and search rankings
• Case study: HTML page optimization step-by-step

4. SEO Optimisation

• On-page SEO: keywords, meta tags, internal linking
• Off-page SEO: backlinks, guest posting, local SEO
• Technical SEO: sitemaps, robots.txt, Core Web Vitals
• Tools: Google Search Console, SEMrush, Ahrefs

5. Facebook Marketing

• Setting up a business page & Ads Manager
• Types of Facebook ads (traffic, lead gen, conversion)
• Audience targeting, retargeting & lookalike audiences
• Measuring ROI with Pixel tracking

6. TikTok Marketing

• TikTok algorithm basics & trends
• Content creation strategies (short-form, engaging videos)
• TikTok Ads Manager – setup & targeting
• Case study: successful TikTok campaigns

7. Google Tag Manager

• Why use GTM? (event tracking without coding)
• Setting up GTM with WordPress & HTML sites
• Tracking conversions: button clicks, form submissions
• Integrating GTM with Google Analytics 4 & Ads

8. Brevo

• Newsletter Creation
• Integrating Forms into the website